Facebook Adds Camera Features, Moving Closer to Snapchat
March 28, 2017
Facebook Inc (FB.O) is giving the camera a central place on its smartphone app for the first time, encouraging users to take more pictures and edit them with digital stickers that show the influence of camera-friendly rival Snapchat.
With an update scheduled to take effect on Tuesday, Facebook will allow users to get to the app’s camera with one swipe of their finger and then add visual details like a rainbow or a beard of glitter.
Users will be able to share a picture privately with a friend, rather than to the user’s entire list of friends, and add a picture to a gallery known as a “story,” similar to a feature on the Snapchat app.
Snapchat, owned by Snap Inc (SNAP.N), popularized the sharing of digitally decorated photographs on social media, especially among teenagers, and exposed a weakness of Facebook as the companies battle for eyeballs and leisure time.
Snap, which went public this month, has recently emphasized its ambitions to build gadgets and has called itself a camera company rather than a social media firm.
Facebook, the world’s largest social network with some 1.86 billion users, denies it took its camera ideas from Snapchat and says it got them from Facebook users.